What is SEO?

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SEO. A small three-letter word that can grow your business in leaps and bounds if you know how to use it correctly. First, however, you must strip it all back to the basics and build your knowledge of search engines, how users interact with these search engines and how you can use this knowledge to boost your SEO.In today’s world, people use the internet before purchasing any new product or service. Indeed, with a world of infinite knowledge at our fingertips it’s no surprise that 90% of use search engines such as Google Bing and Yahoo before they seal the deal.

When a user searches these engines, they submit what we in the SEO business called ‘keywords’ for search. In return, they get a list of relevant websites. How to make your website become one of these relevant websites? Well through SEO and ensuring your website has these keywords of course.
Sounds simple right?

It’s no secret that no one really clicks on page 2 of Google. Page 2 is full of lower- ranking websites and cobwebs.

In general, people visit the websites that are on top of these lists. One, because it’s easier and two because they know that they will be more relevant to their search. Studies show that websites that are not on the top never reach their customers online and searchers will click on competitors instead.

The top-ranking websites that are before your site are called your “competitors”. Why are these competitors sites ranking better than yours? Because of a marketing technique called SEO.

So, what is SEO?

SEO stands for Search Engine Optimisation. It is an advanced digital marketing strategy that helps you rank on search engines. Or helps your SERP (search engine ranking position). For you to rank higher your site must have all the ingredients that search engineers and customers are looking for.

Using SEO

Search engines such as Google collect information on every website and webpage and help searchers find what they are looking for based on their keywords and intent. If you have these keywords in a higher volume combined with great content, then the chance is you’re off to a great start to rank higher than the millions of other sites in response to certain keywords. The higher you rank, the quicker you get discovered and the more people you will reach.

So how do we keep our relevant with all these competitors ranking for the same keywords?

This is where SEO services can help.

On-site SEO and Off-site SEO

There are two main components to SEO; on-site SEO and Off-site SEO. Both are equally as important to your SERP.

What is on-site SEO?

On-site SEO updates all text, contents, images, videos, links, page titles and any other information contained within your website’s HTML code.

On-site SEO helps search engines understand what your website is about and learn what various keywords to associate with your site and business.

For example, if someone searches “digital marketing agency Sydney” the search engine will create a list of webpages that contains the phrase or keyword “digital marketing agency Sydney”.

What is off-site SEO?

Off-site SEO helps your page rank using your website’s keywords. Off-site SEO include backlinks to your site, guest blog posts, social media shares and press releases. It is like a little tally where points are added when another website links to your site, references your site or talks about your site. The more you tally the higher you move up on the search engine rankings.

Remember: Quality over quantity. You are better to have 10 quality links than 20 poor quality ones.

What can SEO do for My Business?

SEO can drive targeted traffic directly to your business by ranking your site on the first page on a search engine for specific targeted keywords or search terms that are relevant to your target and potential customers. In the digital world of today, with infinite shopping potentials at our fingertips it pays to have solid SEO techniques to get your where you want to be and viewed by who you want to see. Without great SEO digital marketing strategy is very unlikely your website will be found by your potential customers. Search Engine Optimise increase the quantity and quality of your website traffic, helps you establish trust and credibility with your customers and improves your brands visibility. SEO is also a great way to gain insight into your customer and their shopping journey.

SEO works. It’s that simple. It is a cost-effective marketing strategy used by professional marketing agencies worldwide.

Who can help me with my SEO?

Want to get started? Contact us today. We are SEO experts and will stop at nothing to help you reach your goals.

We are an award-winning integrated digital marketing agency focused on providing systemised and scalable digital growth solutions. Creating content-rich SEO-drive websites that tell a ‘connected’ story across all digital interactions with your potential customers.

We place a strong emphasis into what makes each business unique – ensuring we nurture and educate customers through a buying journey that has messaging broken down by customer segment, across all digital channels. We’re a team of passionate and experienced minds, driven to understand your business and the customer journey. Chat with one of our specialists today to learn how we can take your business to the next level.

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Article by AEK Media

October 4, 2023

AEK Media is an award-winning integrated digital marketing agency and web design agency focused on providing systemised and scalable digital growth solutions. Creating content-rich digital marketing funnels and websites that tell a ‘connected’ story across all digital interactions with your potential customers. We offer an end-to-end solution, acting as an SEO agency, PPC agency, google shopping agency social media marketing agency, and more to create sustainable growth.

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