SEO for Doctors
SEO that puts your practice in front of the two groups that fill your appointment book: patients searching for care, and the doctors who refer them. Built for Australian GPs, specialists and surgeons, inside AHPRA's advertising rules, and reported in bookings, not just traffic.
- Patient-led SEO for GPs and clinics: be found and trusted by people looking for care
- Referral-led SEO for specialists: become the name GPs know and refer to
- Dominate locally first, then expand nationally to grow telehealth bookings
- Award-winning: Best Health Campaign at the Global Search Awards, Gold for Best Health Website and a national Best Social Media Campaign win
- Bookings tracked through HotDoc, HealthEngine and Best Practice
Trusted by medical and dental practices across Australia
Why we built this
We built the agency we wish we had.
One of our founders owns a GP clinic. Before AEK did its marketing, the clinic tried three Australian agencies. Each one got something important wrong.
So we built the agency we wished we could have hired: one that understands AHPRA, treats patients with care, and knows how a practice actually runs. It works along two pathways, getting in front of patients and growing your referral network, with a full suite of services under one roof to deliver both.
Copy went out that we weren't sure was compliant, and nobody could tell us why it was or wasn't.
These are vulnerable patients. Advertising to them can't be pushy or intrusive, and generic agencies treated it like selling shoes.
Booking systems, referral pathways, billing models. The things that decide whether a click ever becomes a consult.
SEO for patients and referrers
Who fills your appointment book: patients, or the doctors who refer them?
Doctors use SEO for two different jobs. Most practices lean towards one. We work out which, then build the plan around it.
Patient-led SEO
Best for: GPs, medical centres, online clinics, and services patients book themselves: skin checks, women's health, fertility, weight management, longevity medicine.
Referral-led SEO
Best for: Specialists and surgeons whose new patients mostly arrive on a GP referral: cardiology, rheumatology, endocrinology, fertility, orthopaedics and more.
Find patients while they are still learning about their symptoms, educate them, and be the practice they book with.
Get more GPs to know your name, trust your practice and refer to you, then win the patient who searches you after the referral.
- Condition and symptom articles that answer what patients search before they book
- Service pages for the appointments you want more of
- Local SEO and a Google Business Profile for each clinic
- Doctor profiles patients can choose from
- Booking links into HotDoc or HealthEngine on every page
- Referrer pages: conditions you see, wait times, how to refer and referral forms
- Doctor pages that win the name search a GP or patient makes before referring or booking
- Clinical articles written for GPs, showing what you treat and when to refer
- Consistent listings across health directories and booking platforms
- Patient pages for after the referral and after the consult
menopause symptomsskin check [suburb]gp near me accepting new patientsdr [name] cardiologistrheumatologist [city]when to refer for [condition]Bookings and new patients, checked against your practice software, not just website visits.
Referrals received, searches for your doctors' names and referral form downloads, alongside bookings.
Most practices need some of both. A specialist still needs patients to find them after a referral, and a GP clinic with a new women's health doctor may want local GPs to know about her. We weight the plan to where your new patients actually come from.
Which one is your practice? Ask usWhy SEO fails for doctors
Most practices come to us for one of four reasons.
Your practice is rarely the problem. It's marketing that was never built around how patients choose a doctor, or how doctors refer to each other.
A website no one sees.
You invested in a good-looking website, but it doesn't rank, so patients and GPs searching for what you do never find it.
Relying only on referrals.
Referrals built your practice, but when they are your only source of patients, one GP retiring or a new competitor nearby leaves you exposed.
Marketing that brings the wrong patients.
You have tried ads or SEO before, but the enquiries were low quality: wrong service, wrong suburb, or people who never booked.
No strategy to reach referrers.
You know GPs and other doctors send most of your patients, but nothing in your marketing is aimed at them.
Write about almost any condition and you are up against giant US clinics and health publishers with decades of authority.
Your angleMost people on a practice website are searching for a doctor on your team. If that doctor leaves, the demand leaves too.
Build clinic and personal brandsIt happens all the time: a patient enquires, goes to their GP for a referral, and never comes back. It is one of the biggest loss points in specialist marketing.
Close the referral gapEvery one of these has a fix. Here's how we've done it for practices like yours.
See the resultsSEO case studies for medical practices
Medical practices we've grown, and how.
No templated plans. We learn your doctors, your appointment book and your suburbs, then build the strategy around them.
Doctors and medical practices we work with
Doctors who trust us with their practice's growth.
GPs, specialists, dentists and clinics across Australia. Every doctor has a name, a specialty and a practice behind them, and so does every page we build.
Healthcare practices across Australia.
GP clinics, specialist rooms, dental and orthodontic practices, eye care and mental health clinics we have worked with, from single-doctor practices to multi-location groups.
Medical, GP and specialist
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Psychology and mental health
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Eye care
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Dental and dental specialists
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Orthodontics
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Whatever your specialty, the same approach applies: own your name, win your local and referral searches, and build content patients and GPs trust.
See also our SEO for psychologists.
What SEO for doctors actually means
You can't out-publish Mayo Clinic. You don't need to.
Here is a challenge almost unique to healthcare. When an Australian doctor writes about a condition, they compete with giant US clinics and health publishers that have spent decades building authority. Going head to head on every condition search is a losing game. So what is your angle?
what causes heart palpitationsyour name + cardiologistPatients already search for you. Your profile page should say where you work, when you are available, link straight to HotDoc booking, and connect to every directory you appear on, like HealthEngine.
We create videos of you and put them in front of patients on social media before they ever search. More people then search your name and your clinic, which Google reads as trust.
Mayo Clinic can't be your suburb's cardiologist, take a referral from a local GP, or bulk bill. Local, specific and referral searches are where Australian doctors win.
Relevance
Do your pages match what the patient searched? A page about skin checks in your suburb beats a homepage that mentions them in passing.
Trust
Does Google believe a real, qualified doctor stands behind the content? Health searches are what Google calls “Your Money or Your Life”, so it asks for more proof of expertise than it does for a café or a plumber.
Proximity
How close are you to the person searching? For “GP near me”, distance matters as much as anything on your website.
Personal brand SEO for doctors
Build your name, and every clinic you work at benefits.
Patients and referring GPs search for doctors by name. We promote your clinic and get you in front of patients searching for their conditions. Then we build you: your profile, your expertise and your reputation online.
Found by patients searching for a doctor or service near them.
Found and trusted by patients learning about their symptoms, and educated before they book.
Your name, your expertise and your profile, built so patients and GPs choose you, and every clinic you work at benefits.
A profile page that does the work
Patients already search for you. Your profile says where you work and when you are available, links straight to HotDoc booking, and connects to HealthEngine and every directory you appear on.
Author and reviewer pages
You as the named author or clinical reviewer on articles, with your qualifications and AHPRA registration marked up for Google.
Media, podcasts and LinkedIn
We help you get quoted and interviewed, share your expertise with peers and referrers on LinkedIn, and link every appearance back to you and your clinics.
Video, made easy
Being on camera is hard, and we get it. Our in-house video team guides you through it, then we put those videos in front of patients on social media before they ever search.
Structured data tells Google you are one doctor who consults at each of these places, so authority built on your name flows to every one of them.
Proof: at Clinic 66, practitioner pages rank when patients search for their doctor by name, including Dr Emma and her colleagues.
Same rules apply. Your personal brand is advertising under AHPRA too: no testimonials, no outcome claims, and “specialist” only for a title you hold.
Want patients and GPs to know your name?
Talk to a strategistOur SEO services for doctors
Nine parts of SEO, built around your appointment book.
Pick a part to see what it involves and what it looks like for your practice.
We start with your appointment book, not keywords.
How your patients actually search: the service plus their suburb, the condition they are worried about, your doctors' names, and whether you are accepting new patients. Then we map those searches to the appointments you want to fill.
We aim SEO at the appointments with room, not the doctors already full.
Be the practice that shows up nearby.
Categories, services, photos, practitioner listings and a steady flow of reviews for each location, so you appear in the map results where patients are looking.
gp near mePages for the appointments you want more of.
Skin checks, women's health, menopause care, men's health, chronic disease management and procedures each get their own page, explaining who it is for and what to expect, written to sit inside AHPRA's rules.
A page for every doctor, connected to your practice.
Patients choose a doctor, and Google wants to know who stands behind medical content. Each doctor gets a page with qualifications, AHPRA registration, languages and interests, marked up so Google connects the doctor to every clinic they work at.
Make it easy for GPs to refer to you.
For specialists: the conditions you see, wait times, how to refer and referral forms, written for GPs, so a referring doctor can find what they need in a few clicks.
Content with the knowledge only your doctors have.
Written by our medically trained content writers, not AI. We interview you for 20 minutes, then add the extra 10 to 15% of clinical knowledge that makes an article unique, in your voice. That is what competitors can't copy, and what AI search is most likely to cite.
HotDoc, HealthEngine, Best Practice and BirdEye, joined up.
We connect your booking platform, practice software and review tool to your website, so bookings and reviews can be traced back to search.
bulk billing doctor parramattaHow we get you recommended in Google and AI answers.
We start with Ahrefs, Semrush and Google Ads Keyword Planner data to see what patients search and how to reach them across their journey. Then we book a 15 to 20-minute interview, with questions prepared from what patients ask Google and ChatGPT, to hear what patients say to you in the consult: knowledge that isn't online anywhere, and that no competitor is talking about. We record it and our writers turn it into human-written content in your voice, so you reach patients before they have chosen a doctor and get recommended locally. Finally, schema markup builds a profile page covering your education, experience, history, partnerships, podcasts and news, the E-E-A-T signals Google looks for. Healthcare is a “Your Money or Your Life” topic, so Google is very selective about who it recommends: the stronger your profile, the better you and your clinic rank. Underneath it all, a fast, clean site with one profile per doctor and no duplicate pages.
best [specialist] near mePlain English, tied to new patients and referrals.
Monthly reporting on rankings by suburb, calls, bookings, referrals and new patients. Judged on appointments, not vanity metrics.
Our SEO and AI search process for doctors
Research first. Then we interview you. Then we write.
We appreciate your time: you could be spending it with patients. So our process asks for one short interview, and turns it into content no competitor can copy.
Research what patients search
We start with Ahrefs, Semrush and Google Ads Keyword Planner data to see what patients are looking for online, and how to reach them at each step of their journey, from first symptom to booking.
Interview you for 15 to 20 minutes
We want to hear what patients say to you in the consult. We come prepared with questions based on what patients search on Google and ChatGPT, and record the conversation. It gives us knowledge that is not available anywhere online, and that no competitor is talking about.
Human-written content, in your voice
Our medical content writers turn the interview into pages and articles that sound like you wrote them. Not AI. It reaches patients before they have decided on a doctor, and helps you get recommended in your local area.
Schema and a profile Google trusts
We mark up a strong profile page: your education, experience, history and partnerships, plus any podcasts or news segments you have appeared in. That builds E-E-A-T, which is what gets a doctor recommended.
Google calls healthcare “Your Money or Your Life”.
It is an older concept, but it still shapes how Google treats any topic that affects your money or your life: healthcare, law and finance. Google takes these extremely seriously, and it is very selective about who it recommends to patients. That is why the stronger we build your profile, the better you and your clinic can rank.
Natasha and Morgan, our medically trained content writers, have written for practices including:
PCOS to PMOS
When polycystic ovary syndrome (PCOS) was renamed PMOS, our medical content writers were among the first to publish about the change, so patients searching the new name found an answer that was already there.
GPs diagnosing ADHD
When the Australian Government announced GPs would be able to diagnose ADHD, we built a waitlist for a clinic straight away and beat other practices to the punch.
SEO for medical clinics, GP practices and every specialty
Every specialty markets differently. We know the difference.
An orthodontist, a GP and an optometrist share almost nothing in how patients find them. Here is how we market each one.
Surgeons, including plastic and cosmetic
Surgical practices advertise under stricter rules. AHPRA has separate guidelines for practitioners who advertise cosmetic procedures, covering before and after images and social media. We build surgeon pages and content around them from the start.
Psychology and mental health
GoodMind, STA Psychology and Sentient are among the practices behind our SEO for psychologists.
Built around how you bill.
Bulk billing, mixed billing, private fees or health fund partners each attract a different patient searching a different way. We design the strategy around yours.
Volume, speed and distance. We target high-intent local searches and steer demand to the doctors with appointments free.
bulk billing doctor near mePatients want to know what they will pay. We make fees clear and point SEO at the services you bill privately.
gp [suburb] feesPatients compare expertise, not price. We lead with your training, your approach and your doctors.
[specialty] [city]HCF, Bupa and other fund members search for providers in their network. We make sure they find you, and say it clearly.
no gap dentist [suburb]How we grow your referral network
Most of your new patients come from referrals. We help you get more of them.
For most specialists and many allied practices, referrals are the business. We open up new referral pathways, keep you top of mind with the referrers you have, and show you who is actually paying attention.
Your name is on the referral letter, or the GP searches for a specialist to refer to.
Your name, your specialty, your practice.
Services, wait times, what to expect.
And come back after the consult with questions.
So we build for both: referrer and doctor pages that win the name search after a referral, and specialty pages that win the patients still choosing who to see.
LinkedIn to the people who refer
We put you in front of GPs, practice managers and other referrers on LinkedIn, so they know your name before your referral letter lands.
Email that tells you who is listening
Regular updates to your referrers: new services, new doctors, shorter wait times. In GoHighLevel we track who opens, clicks and engages, so you know who to visit.
Local social around every clinic
When you open a new location, the GPs and practice managers nearby see you in their feed before you walk in the door.
Medical centre, Castle HillYesYesYes
Family practice, NorwestYesYesNo
Primary school, KellyvilleYesYesYes
Medical centre, Bella VistaYesNoNo
You see exactly who is engaging, so you know which GPs to visit next.
To grow HealthSync's school programs for its paediatrician services and ADHD assessments, we targeted school principals on LinkedIn, opening a referral pathway the clinic didn't have before.
“You're the man I've been seeing on my Facebook feed all week.”
What a practice manager told the principal of STA Psychology when he visited a GP clinic near his new location, after our local campaign. That clinic is now one of his highest-referring GP practices.
Our approach to SEO for doctors
Your first pages live within 24 days. Then we keep building.
The first weeks are about seeing clearly: tracking that follows a patient from search to booking, an audit of what you rank for now, and a plan built around the appointments you want to fill.
See what your practice ranks for today.
Get a free auditAHPRA-compliant SEO for doctors
Australian rules, checked on every page.
Doctors advertise under AHPRA's advertising guidelines, the Medical Board's code of conduct and the Privacy Act.
- Written to the rules doctors advertise under. AHPRA's guidelines for advertising a regulated health service and the Medical Board's code of conduct, not a checklist borrowed from another country.
- No testimonials on your site or in ads you control. We show your Google rating and link to your profile rather than republishing reviews.
- No outcome guarantees. Plain facts a patient can check, not promises about results.
- “Specialist” only when it is a held title. A GP with an interest in skin cancer medicine is described as exactly that.
- No misleading before and after images. Especially important for surgical and cosmetic practices.
- An in-house AHPRA and TGA compliance tool. Every page runs through it before it goes live. It is the first check, not the only one: a person still reviews anything borderline.
Best Integrated Campaign, Global Search Awards 2026
GoodMind Therapeutics is a mental health clinic whose main treatment cannot be named in any consumer-facing copy under TGA rules. We built a practitioner-only section where clinical detail is allowed, and used structured data to tell Google what the clinic does without saying it on the page.
We speak to doctors, practice owners and practice managers about marketing within the rules, including at the AMA (NSW) Private Practice Conference and the AMA (NSW) Practice Managers' Masterclass.
Check your website against AHPRA's guidelines.
Get a free auditBooking, practice and review platforms for doctors
The platforms your practice already runs on, connected to search.
Most practices run on three systems: practice software, a booking platform and a review tool. SEO only proves its value in new patients when those are connected to the website, so we set them up as part of the work.
HotDoc
Online booking, reminders and recalls.
Many GP patients book on HotDoc, not the practice site, so bookings vanish from analytics. The HotDoc profile also ranks for the practice name.
Embed booking on your site, track booking clicks and completions where the platform allows, and keep the profile consistent with Google.
HealthEngine
Online booking and a patient directory.
The listing is a citation and an endorsement from a medical directory. It can even outrank the practice for its own name.
Optimise the listing, link it to your site, and track bookings the same way.
Best Practice
Practice management: appointment book, billing and records.
Its new-patient numbers are how we judge SEO in bookings, not traffic.
Use new-patient counts as the reporting baseline. Patient records never leave the practice.
CareStack
Booking and practice management, with an AI receptionist.
Its AI receptionist answers and logs calls, which gives us call tracking without extra software.
Connect bookings and calls to search, so every call is traced to the page or ad that drove it.
BirdEye
Review requests and monitoring.
Review volume and recency feed Map Pack rankings.
Automated review requests after appointments, with no incentives. Reviews stay on Google and are not republished on your site, in line with AHPRA.
We know Best Practice, and what comes next.
We know Best Practice inside out, and we keep up with the newer platforms modernising how practices run, like CareGP and Heidi Health. We help you connect them to your marketing, so nothing gets lost between a search and a consult.
A form fill isn't a patient. A booked consult is.
The referral gap: where specialists lose the most patients.
A patient finds you and enquires, but needs a GP referral first. They leave to get it, and many never come back. All that marketing effort is lost at the last step, so we close the gap with email automations that guide them back to start treatment.
Call tracking, and calls that get better
We track which searches and ads lead to calls, including through CareStack's AI receptionist, and with patients notified, we review how your team answers them. Then we help refine how that first conversation goes. Not sales in the slimy sense: making sure the first call helps the patient and leaves them looking forward to their consult.
Your patient experience is why you have grown. But the first impression isn't in the consult room.
It is your website, or the call to your front desk. That is why we keep SEO, ads, email, call tracking and your website under one roof.
Doctor recruitment marketing
We help you find doctors, not just patients.
Good doctors are as hard to find as good patients. We work on both sides: the demand that fills your appointment book, and the supply of doctors who can see them.
- Recruitment pages for every role, written for doctors rather than patients
- SEO for the searches doctors make when they look for work, like GP jobs in your area
- Video and photos that show what working at your practice is actually like
- Ads that reach doctors where they spend time, with applications tracked
A new doctor's patients still search for them by name.
We support the move with email where it is appropriate, run local ads in the area, and optimise their profile on your website so that when someone looks for that doctor, your clinic shows up first, not their old one. Their bookings become your clinic's bookings.
Local SEO for doctors across Australia
Ranking practices where their patients live, in every state.
Google ranks the practice it is most confident is near the person searching. We tie every clinic to the streets, stations and centres locals already know, from Sydney and Melbourne to Brisbane, Perth and Adelaide.
Dominate your area. Then grow beyond your postcode.
Our SEO strategies start where you can win fastest: the suburbs around your clinic. Once you own those, we expand nationally to grow your telehealth bookings.
Your core page, Google profile and suburb pages first, so you own the map and the searches around every clinic.
gp [suburb]skin check near meOnce you lead locally, we widen to the suburbs patients travel from and the city-wide searches for your specialty.
[specialty] sydney[treatment] nswIf you consult by telehealth, we build the pages and profiles that bring in patients from anywhere in Australia, without a clinic in every city.
telehealth gponline [specialty] consultationWith the address, parking, public transport and the landmarks patients use to find you.
The suburbs your patients travel from, tested with ads first, not a list of every suburb in the city.
The same name, address and phone on your website, Google profile, HotDoc, HealthEngine and health directories.
Corporate medical groups outspend independent practices. Local SEO and the trust in your own doctors are where independents win.
We help you decide where to open.
Before you sign a lease, we research the area: how many patients live nearby, how many people search for your treatment, and how many clinics already compete for them. You make the call on evidence, not gut feel, and we build the marketing for the new location before it opens.
We are partners in your growth, not a supplier you churn through every year.
Patients nearby, people searching for your treatment, and the clinics already competing for them.
Want to rank in your suburbs, or across Australia?
Get a free auditFull-service marketing for doctors
A full-service marketing agency for medical practices.
Specialists in each channel, all under one roof. We won't pitch you SEO just because it's all we sell.
Websites for medical practices
Fast, trustworthy websites with a page for every clinic, service and doctor, and booking built in.
SEO and AI search
Research in Ahrefs, Semrush and Keyword Planner, a short interview with you, then human-written content and schema that get you recommended in Google and AI answers.
Google Ads and Meta ads
Google Ads for patients searching today, and social video for people not searching yet. Where Google requires it, such as for online pharmacies, addiction treatment or telehealth that prescribes medication, we guide you through LegitScript certification so your ads can run.
Email marketing
Newsletters and recall emails that bring existing patients back, written within AHPRA's rules.
Film and photography
Your real doctors on camera, so patients meet them before they book.
Not sure which services you need?
Talk to a strategistWhy doctors choose AEK
Why choose AEK to grow your practice?
A generalist agency doesn't know AHPRA. A medical-only agency only sees what other practices do. We work across industries in Australia, delivered by people who know healthcare.
Born and bred in healthcare.
One of our founders owns a GP clinic, so we know how a practice runs from the front desk to the consult room. We have spent 15 years working with healthcare practices, from general practice to psychology and dental.
Official AMA partners.
We speak at AMA (NSW) events, including the Private Practice Conference and the Practice Managers' Masterclass, and we have been at GPCE, Australia's GP conference, two years running.
Partners in your growth.
Our average retention with clinics is more than three years, and we have helped practices grow from a single doctor to 18 rooms. Plain English updates tied to new patients and referrals, working with your practice manager and doctors, not around them.
Flynn Rogley and Piotr Gierczak from AEK Media at GPCE, Australia's General Practice Conference and Exhibition. We have attended two years running.
Official partners. Multiple talks at AMA (NSW) events, including the Private Practice Conference and the Practice Managers' Masterclass.
At Australia's General Practice Conference and Exhibition two years running.
Exhibited at the Australian Dental Exhibition.
Partners with the Australasian College of Behavioural Optometrists.
Event sponsor, and Gold at the Australian Design Awards for our work together.
Our own AHPRA and TGA compliance checker runs on every page, ad and article.
We also help the businesses that sell to doctors.
We have marketed dental supply companies like Wishmed and dental labs like Smile Art Lab, reaching dentists and practice owners directly. That is how we know what gets a doctor's attention, and what doesn't.
Set the outcome with us.
Talk to a strategistAward-winning SEO agency
Recognised in Australia, and around the world.
The same approach we use for medical practices has beaten agencies across Asia Pacific and globally, including in regulated healthcare. Judges look at the strategy and the results, not the pitch.
Australia
Asia Pacific
Global
How we plan your SEO
We start with the patients you need and work backwards.
Most agencies start with a channel. We start with how many new patients your doctors have room for each week, then work back to the bookings, traffic and budget it takes. For specialists, we plan referrals the same way.
SEO for doctors: FAQs
Questions doctors ask us.
Straight answers on referrals, timing, cost, AHPRA and booking platforms.
What are the best SEO strategies for doctors?
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It depends on where your new patients come from. GPs and clinics that patients book directly need patient-led SEO: a strong core page for each location, a complete Google Business Profile, a page for every doctor, and articles that educate patients about their symptoms. Specialists who rely on referrals need referral-led SEO: referrer pages, doctor pages that win name searches, and clinical content GPs find useful. All of it has to sit inside AHPRA's advertising rules.
Can SEO help us get more GP referrals?
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Yes. GPs and their patients search a specialist's name before referring or booking, and GPs look for specialists by specialty and area. We build referrer pages with the conditions you see, wait times and how to refer, doctor pages that win your name searches, and clinical articles that show GPs what you treat and when to refer. We track referral form downloads and name searches alongside bookings.
How can an Australian practice compete with Mayo Clinic on Google?
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On broad condition searches, you usually can't, and you don't need to. US clinics and health publishers have decades of authority. Australian doctors win on the searches those sites can't serve: your name, your clinic, your suburb, and referrals from local GPs. We build your personal brand and profile page, create video that gets more people searching for you, and target local and specific searches.
How is SEO used in healthcare?
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Patients search before they book: for a GP near them, a specialist in their city, a condition they are worried about, or a doctor by name. SEO makes sure your practice is the one they find, in Google's results, the map and AI answers, and that your website gives them the confidence to book. In healthcare it also means writing within AHPRA's rules and showing Google that real, qualified doctors stand behind the content.
What is the 80/20 rule in SEO, and how does it apply to a medical practice?
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It is the idea that a small share of the work drives most of the results. For a medical practice, that is usually your core location page, your Google Business Profile and your doctor profiles. We get those right first, because most new patients arrive through them, then build out service pages and articles.
How long does SEO take for a medical practice?
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Rankings for local searches usually start moving within two to three months, and bookings follow once those rankings hold. Competitive specialist searches in a capital city take longer. We judge the first quarter on rankings and traffic, and the next on bookings, referrals and new patients.
How much does SEO for doctors cost?
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It depends on how many locations, doctors and services you want to grow, how competitive your suburbs are, whether your website needs work first, and whether Google Ads runs alongside SEO while rankings build. We work backwards from how many new patients your doctors have room for. Once your books are full, we move to a lighter maintenance plan that holds your rankings rather than switching off.
Can we show patient reviews on our website under AHPRA rules?
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Not as testimonials. AHPRA's guidelines do not allow testimonials about clinical care in advertising you control, and that includes your website. Patients can still leave reviews on Google, and you can show your Google rating with a link to your profile. We set up review requests with no incentives, and the reviews stay on Google.
We book through HotDoc or HealthEngine. Can you still track bookings from SEO?
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Yes, with some set-up. Because the booking happens on HotDoc or HealthEngine rather than your website, we track the clicks into the booking platform and the bookings it reports back where the platform allows, then check them against new-patient numbers in your practice software, such as Best Practice.
Do you do SEO for surgeons?
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Yes, including plastic and cosmetic, orthopaedic, general and ENT surgeons. Surgeons who advertise cosmetic procedures work under stricter AHPRA guidelines, covering things like before and after images and social media, so we build surgeon pages and content around those rules from the start.
Should we run Google Ads or SEO first?
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Often both, in that order. Google Ads can fill appointments within weeks, which matters when a new doctor starts or a new clinic opens. SEO takes a few months but keeps working without paying for every click. We also use ads to test whether patients from a suburb will travel to you before building SEO pages for it.
Will SEO work for a new practice or a new doctor joining us?
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Yes. A new doctor needs a profile page, a place on your Google Business Profile and a listing on your booking platform from day one. If they are bringing patients from a previous clinic, we optimise their profile so your clinic shows up first when those patients search their name, and support the move with email and local ads. For a new practice, we usually run Google Ads while SEO builds, then shift budget across as rankings take over.
Still have a question?
Talk to a strategistBook a strategy call
Get a tailored growth strategy from a senior partner.
Not an automated audit. A senior partner works through your practice's goals, doctors, services and referral base, and maps out where your next patients will come from.
- Patient-led, referral-led, or both: we work out which fits your practice
- Where you are missing patients and referrals across Google, AI search, HotDoc and HealthEngine
- Straight from a senior partner, not a sales script
Prefer to talk now? Call 1300 939 840
Book your strategy call
We'll contact you to lock in a time with a senior partner.
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