SEO for psychology practices

SEO for Psychologists

SEO that does more than drive traffic. It fills your books with the clients you want, connects people seeking help with the areas you specialise in, and makes your practice the name people trust in your area.

Australia's award-winning SEO for psychology practices
  • SEO strategies built for psychology and allied mental health practices
  • Rank for the conditions, services and suburbs you want to be found for
  • Every page written to AHPRA and Psychology Board advertising rules
  • Proven with practices in Sydney and across Australia
Book a 45 min discovery call See the results
Senior team
The people who pitch you do the work
3+ years
average psychology client retention
AMA partners
Official partners of the Australian Medical Association
The AEK Media team at the office in Crows Nest
Over15+Years of experience
Google
Google Premier Partner 2026
Top 3% of agencies
in Australia

Trusted by healthcare practices across Australia

  • STA Psychology
  • GoodMind Therapeutics
  • HealthSync Care
  • Sentient Professional Wellbeing
  • Hypermobility Health
  • Castle Medical
  • Clinic 66
  • Fox Orthodontics
  • No Gaps Dental
  • Campbelltown Dental Care

Why SEO fails for psychology practices

Most practices come to us after another agency let them down.

You are great at helping people. The problem is rarely your practice. It's marketing that was never built around how people actually choose a psychologist.

Enquiries for the wrong things.

Calls for services you are booked out in, while the associates with capacity sit quiet.

Invisible in your own suburbs.

People rarely travel far to see a psychologist, but the practice down the road shows up first when locals search.

Copy that worries you.

Words like “expert” and “specialist”, or testimonials, that put your registration at risk under AHPRA's rules.

Every one of these has a fix. Here's how we've done it for practices like yours.

See the results

SEO case studies for psychology practices

Psychology practices we've grown, and how.

No templated plans. We take the time to understand your caseload, your clinicians and your suburbs, then build the strategy around them.

The STA Psychology building

STA Psychology

Northern Beaches & North Shore, Sydney

A new clinic, double the team, and top three across its local suburbs.

Website redesign, clinician video, social, SEO and Zanda (formerly Power Diary) booking, run as one plan for a practice in Brookvale and St Leonards.

6xorganic traffic
2xteam size
+1new clinic location
Top 3across its local suburbs
  • St Leonards
  • Northern Beaches

Having never worked with a digital marketing/media agency before, I did not know what to expect, what to pay, the process involved, or timeframes for results. They stepped me through everything with a clear process and educated me along the way.

Simon Turmanis, Principal Psychologist & Clinical Director, STA Psychology

A clinician taking notes during a session

GoodMind Therapeutics

Mental health clinics, Australia-wide

3x new clients, in a category where the treatment can't be named.

Integrated SEO, Google Ads, Meta, Reddit, website and email, built inside TGA and AHPRA rules, for a clinic network that now spans five states and territories.

3xgrowth in new clients
8clinics across Australia
  • Sydney CBD
  • Chatswood
  • Samford, Brisbane
  • Booval, Ipswich
  • Hawthorn, Melbourne
  • Griffith, Canberra
  • Parap, Darwin
  • Rockingham, WA
Winner, Best Integrated Campaign, Global Search Awards 2026
Read the full GoodMind case study
Two professionals in conversation

Sentient Professional Wellbeing

Sydney CBD

A psychologist-led coaching practice on page one for its niche.

Website, content and SEO for a practice in the St James Trust Building on Elizabeth Street, offering executive coaching, EAP and counselling to professionals across Sydney.

Page 1“executive coaching sydney”
Page 1“leadership coach sydney”
  • Sydney CBD
  • Elizabeth Street
  • St James
  • Town Hall
Want this for your practice?

Our SEO services for psychologists

Nine parts of SEO, built around your caseload.

Pick a part to see what it involves and what it looks like for your practice.

01 · SEO strategy

We start with your caseload, not keywords.

Which presentations do you want more of? Which clinicians have availability? Do you offer telehealth, NDIS, child and adolescent, or couples work? Then we map the searches behind each one and build a plan to rank for them.

Your caseload, mapped (example)
Couples counsellingHas capacity
AnxietyHas capacity
Child psychologyWaitlist
TelehealthHas capacity

We aim SEO at the services with room, not the ones already full.

How SEO works for psychologists

How SEO works for a psychology practice.

Psychology searches fall into three groups, and a practice needs a page that wins each one.

1

Discovery searches

People working out what they need.

signs of burnout
anxiety at work
psychologist vs counsellor
Articles win these
yourpractice.com.au/blog
ArticleSigns of burnout, and when to get help
2

High-intent searches

People ready to book.

psychologist near me
couples counsellor [suburb]
best child psychologist
Service pages win these
yourpractice.com.au/couples
Couples counselling in ChatswoodBook now
3

Local and name searches

People with a referral, checking you out.

your practice name
your clinicians' names
psychologist [suburb]
Your Google profile and clinician pages win these
Your Practice Psychology
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  • Website
  • Directions
  • Call

SEO for every area of psychology

Every area you treat, found by the people who need it.

We start with the page most people search for, then give every service you offer its own page, linked to the issues it helps with, the approaches you use and the clinicians who offer it.

The core page

Psychologist in your suburb

Your main page and your Google profile. It is where most people start, and every service page links back to it, so it is the one we build first.

psychologist [suburb]
psychologist near me
best psychologist [suburb]
Then a page for every service you offer

Couples counselling

Communication, trust and conflict.

couples counsellor [suburb]

Anxiety counselling

Worry, panic and overthinking.

anxiety counselling [suburb]

Depression counselling

Low mood, burnout and motivation.

depression counsellor near me

Stress management

Work pressure and feeling overwhelmed.

stress counselling [suburb]

Trauma and PTSD

Past events that still affect today.

trauma counselling [suburb]

Anger management

Short temper and emotional regulation.

anger management [suburb]

Child and adolescent

School refusal, worry and behaviour.

child psychologist [suburb]

Your specialty

Grief, perinatal, eating disorders, workplace EAP, telehealth. Whatever you offer gets its own page too.

How it links up for Google

Every page connects to the next, so Google understands exactly what you help with, and where.

IssuePanic attacks
ServiceAnxiety counselling
ApproachCBT
ClinicianYour clinician
Core pagePsychologist Brookvale

Our approach to psychology SEO

Choosing a psychologist takes 24 days. We keep you top of mind across that whole journey, so you are there when they are ready to book.

Across our psychology clients, the average time from someone's first website visit to booking is 24 days. In most healthcare it is closer to 7. Ranking for "psychologist [suburb]" is not enough on its own: you need to be found by people searching the problem, stay helpful over the weeks they decide, then be the obvious choice when they are ready to book. We build all three, and measure the whole journey, not just the last click.

First visit to booking
24days, psychology
7days, most healthcare
  1. Day 1Searches the problem
    signs of burnout at work
    Reads your article
  2. Day 4Comes back to learn more
    Reads your service page
  3. Day 11Sees a clinician on Instagram
    Watches a 30 second video
  4. Day 18Meets the team
    Watches a clinician's intro
  5. Day 24Books a first session
    Gets matched, then books
DiscoverFound for the problem, not just the suburb
EducateHelpful for the three to four weeks they decide
ConvertChosen and booked

An example journey, based on the paths we see in our psychology clients' analytics.

See where your practice loses people along the way.

Get a free audit

AHPRA-compliant SEO for psychologists

We know AHPRA's rules. We built a tool to check them.

Psychology is advertised under AHPRA's guidelines, and some mental health treatments are also restricted by the TGA. Compliance is checked on every page, not remembered on some of them.

AEK compliance check4 issues found
Before

Our expert team of specialist psychologists is highly qualified to deliver world-class care.

!“expert”, “specialist”: may imply a protected title or endorsement

!“highly qualified”, “world-class care”: claims a client cannot check

After

Our psychologists in Chatswood help adults with anxiety, depression and relationship concerns, in person or by telehealth.

  • An in-house compliance tool. Every page, ad and article runs through it before it goes live. It is the first check, not the only one: a person still reviews anything borderline.
  • Words we take out. “Expert”, “specialist”, “highly qualified”, “world-class care”. Replaced with plain facts a client can check.
  • Only titles a clinician holds. A psychologist who works with children, not a title that implies an endorsement they don't hold.
  • Only claims you can back up. “Immediate availability” only when it's true. In ads, “appointments available” rather than promising a date.
  • No clinical testimonials. Trust from clinician profiles, credentials, video introductions and clear information about what to expect.
  • Clinician sign-off. Reviewed by a psychologist from your practice, and marked up with author and reviewer details for Google.
Proven in the hardest version of this problem

Best Integrated Campaign, Global Search Awards 2026

GoodMind Therapeutics is a mental health clinic whose main treatment cannot be named in any consumer-facing copy under TGA rules. We built a practitioner-only section where clinical detail is allowed, and used structured data to tell Google what the clinic does without saying it on the page.

3xgrowth in new clients
AEK Media presenting to doctors and practice owners at the Australian Medical Association NSW
We speak to doctors, practice owners and practice managers about marketing within the rules, including at the AMA (NSW) Private Practice Conference and the AMA (NSW) Practice Managers' Masterclass. We also collaborate with the Australian Dental Industry Association (ADIA), the Australian Dental Exhibition (ADX) and GPCE.

Check your website against AHPRA's guidelines.

Get a free audit

What makes psychology SEO different

Five things a templated SEO plan gets wrong.

What we have learned running SEO, ads and content for psychology and mental health practices.

  • 24 days

    The journey is long, so nurture matters.

    Most people read a blog, then a service page, then a team page before they enquire. Gentle retargeting and email keep you front of mind without feeling intrusive.

  • Team pages

    People want to meet their psychologist first.

    On one client site, the team pages became the most visited pages after the homepage, with the longest time on page. Clinician profiles with video do real work for rankings and bookings.

  • Local

    Rank where your clients live.

    People rarely travel far to see a psychologist. Ranking city-wide means little if you are invisible in your own suburbs. For one Hills District clinic, enquiries from further away rarely became clients, so we focused its SEO on the suburbs around it.

  • AHPRA

    AHPRA rules shape the copy.

    Testimonials about clinical care are not allowed, and claims cannot create unreasonable expectations of benefit. Most generic agencies get this wrong.

  • Capacity

    Availability changes the plan.

    If your senior clinicians are booked out, SEO and ads should push demand towards the services and associates with capacity.

Local SEO for psychologists across Australia

Ranking practices where their clients live, in every state.

Google ranks the practice it is most confident is near the person searching. That is how local SEO works. We tie every clinic to the streets, stations and centres locals already know, so Google knows exactly where you are and who you serve.

SydneyMelbourneBrisbanePerthAdelaideCanberraHobartDarwinCairnsTownsville
Where we help practices rank
  • NSWSydney, Newcastle, Wollongong and the Central Coast
  • VICMelbourne, Geelong and Ballarat
  • QLDBrisbane, the Gold Coast, the Sunshine Coast, Townsville and Cairns
  • WAPerth and Fremantle
  • SAAdelaide
  • ACTCanberra
  • TASHobart and Launceston
  • NTDarwin
Local first, then telehealth

Own your suburbs, then grow beyond your postcode.

We make sure you are the practice locals find first. Then, if you offer telehealth, we build the pages and profiles that bring in clients from across your state, so your calendar is not limited to people who can drive to you.

telehealth psychologist
online psychologist nsw
online counselling australia
A page for every clinic

With the address, directions and the landmarks people use to find you.

Suburbs you actually serve

Nearby suburbs and how to get to you from each, not a list of every suburb in the city.

Consistent everywhere

The same name, address and phone on your website, Google profile and directories.

Want to rank in your suburbs, or across Australia?

Get a free audit

Full-service marketing for psychologists

A full-service marketing agency for psychologists.

Specialists in each channel, all under one roof. We won't pitch you SEO just because it's all we sell.

Web design and development

Psychology websites that feel calm and trustworthy, load fast and make it easy to book.

Gold, Australian Design Awards

SEO and AI search

Rank for the problems, services and suburbs your clients search, in Google and in AI answers.

5x search award winners

Film and photography

Your real clinicians on camera, so clients meet them before they book.

Filmed in your practice

Paid advertising

Google Ads for people searching today, and social video for people not searching yet.

Google Premier Partner 2026

Content creation

Service pages and articles written with your clinicians, checked against AHPRA's guidelines.

In-house compliance tool

Not sure which services you need?

Talk to a strategist

Why psychologists choose AEK

Why choose AEK to grow your practice?

A generalist agency doesn't know AHPRA. A psychology-only agency only sees what other practices do. We work across industries in Australia, delivered by people who know healthcare.

1

Born and bred in healthcare.

One of our founders owns a GP clinic, and we have spent 15 years working with healthcare practices, from psychology to dental and specialist medicine.

2

No jargon.

Plain English updates that tie SEO back to enquiries.

3

An extension of your team.

We work with your practice manager and clinicians, not around them.

Set the outcome with us.

Talk to a strategist

Award-winning SEO agency

Recognised in Australia, and around the world.

The same approach we use for psychology practices has beaten agencies across Asia Pacific and globally, including in regulated healthcare. Judges look at the strategy and the results, not the pitch. See our case studies.

The AEK Media team with their search awards
At home

Australia

  • Premier Google PartnerTop 3% of Google agencies in Australia
  • Australian Marketing InstituteNational winner, Best Social Media Campaign
  • Semrush AU Search Awards 2023Winner, Best Marketing Agency
  • Australian Design AwardsAward-winning website design
Across the region

Asia Pacific

  • APAC Search Awards 2025Gold, Best Use of Search: B2B
  • APAC Search Awards 2025Winner, Best Small Integrated Agency
  • APAC Search Awards 2024Winner, Best Use of Social Media in a Search Campaign
  • APAC Search Awards 2023Winner, Best Use of Search: B2C
On the world stage

Global

  • Global Search Awards 2026Winner, Best Integrated Campaign (mental health clinic)
  • Global Search Awards 2026Winner, Best AI Search Optimisation Campaign
  • Global Search Awards 2025Silver, Best Use of Content Marketing
  • Global Search Awards 2023Winner, Best APAC SEO Campaign

How we plan your SEO

We start with the clients you want and work backwards.

Most agencies start with a channel. We start with how many new clients you want each week, then work back to the enquiries, traffic and budget it takes to get there.

  1. 1 · Your goal20 new clientsa week, in the services you want to grow
  2. 2 · Which needs25 enquiriesat an 80% enquiry-to-intake rate
  3. 3 · Which needs310 visitorsa week, at an 8% website conversion rate
  4. 4 · So we buildThe planthe SEO, ads and content mix to get there, reported monthly
Example numbers. Yours are set with you on the strategy call.Reported against booked clients, not vanity metrics.

SEO for psychologists: FAQs

Questions psychologists ask us.

Straight answers on timing, cost, AHPRA and how SEO fits alongside a full caseload.

What is SEO for psychologists?

It is the work of getting your practice found on Google (and in Google's AI Mode) when people search for the help you offer. That covers your website, your Google Business Profile, and the content that answers clients' questions.

What are the best SEO keywords for psychologists?

The ones that match the clients you want, in the suburbs they will travel from. That usually means three kinds: the problem (“counselling for depression”, “how to treat panic attacks”), the service and suburb (“psychologist chatswood”, “couples counselling sydney”), and your clinicians' names. At STA Psychology, a depression counselling page is cited first in Google's AI Overview for “counselling for depression”, a search with no suburb in it at all.

Is SEO worth it if my practice already has a waitlist?

Yes, if it is aimed well. SEO can fill specific gaps, such as new associates, particular presentations or telehealth sessions, rather than adding to a list you cannot serve.

Can we use client testimonials on our website?

Not for clinical aspects of care. AHPRA's advertising guidelines restrict testimonials for regulated health services. We build trust through clinician profiles, credentials and clear information instead.

How long does SEO take for a psychology practice?

Rankings for local and specialist searches usually start moving within two to three months. Enquiries follow three to four weeks behind traffic, because the average client takes 24 days from first visit to booking. So we judge the first quarter on rankings and traffic, and the next on enquiries. Building a steady organic flow that lets you rely less on Google Ads usually takes 12 to 18 months.

How much does SEO for psychologists cost?

It depends on how many locations and services you want to grow, how competitive your suburbs are, whether your website needs work first, and whether Google Ads runs alongside SEO while rankings build. We work backwards from your goal: how many new clients a week you want, how many enquiries that takes, and how much traffic that needs.

Do you also do SEO for counsellors and therapists?

Yes. The same approach works for counsellors, psychotherapists and other allied mental health practices.

Can you connect our website to our booking system?

Yes. We have integrated practice websites with Zanda (formerly Power Diary), so enquiries and bookings can be tracked back to the search or ad that started them. That is how we know the real journey is closer to a month than a day.

Why does it take people so long to book?

Choosing a psychologist is personal. Most people read about their problem, compare a few practices, look at the clinicians and come back several times before they book. Across our psychology clients, that takes 24 days on average, which is why your marketing has to stay helpful for three to four weeks, not just the moment someone searches.

Still have a question?

Talk to a strategist

Book a strategy call

Get a tailored growth strategy from a senior partner.

Not an automated audit. A senior partner works through your practice's goals, services and local market, and maps out where your next clients will come from.

  • A strategy built for your practice and the services you want to grow
  • Where you're missing clients across Google, AI search, LinkedIn and Facebook
  • Straight from a senior partner, not a sales script

Prefer to talk now? Call 1300 939 840

Book your strategy call

We'll contact you to lock in a time with a senior partner.

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