How We Increased CDLA's Leads By 467% Over 10 Months.
Focusing on organic growth through search engine optimisation paired with website optimisation.
Criminal Defence Lawyers Australia
Focusing on organic growth through search engine optimisation paired with website optimisation.
Criminal Defence Lawyers Australia
CDLA and has built their business specifically in the organic search space with consistent and relevant legal content on current news events and changes to the law. This strategy had put CDLA on the ‘’SEO Map” with over 6000 Keywords ranking in different legal categories. However, with heavy competition in the legal space, it was proving to be a difficult task to rank high commercial intent keywords and to have the right pages rank to insure high lead conversion.
Blog pages were ranking instead of CDLA’s service pages, directing warm visitors to the wrong call-to-actions.
CDLA was not ranking for commercial-intent keywords.
Limited number of keywords across the different verticals that CDLA covers.
Rank relevant key terms on specific high-margin services.
Increase the volume of ranks for service pages to grow the total leads.
Redesign the high-traffic pages with improved call-to-actions.
Build rankings CDLA's core services with lower competition to achieve an immediate growth in leads.
Begin growing our authority on google with PR campaigns and quality backlink acquisition.
Target the main keywords for CDLA's services taking advantage of the authority and relevance we had established in the prior months.
Keywords Ranking in Australia
Paired with the authority established from our content marketing, we went after high-volume terms that were proved to be highly competitive. Our tailored strategy proved successful, creating a foundation for his ranks and resulting in a 467% growth in leads.
As a result of our targeted efforts establishing CDLA as authority for criminal law, we narrowed down on the high-value search terms and proceeded to dominate ranks in each vertical.
Direct searches surrounding "Criminal Lawyers".
Searches for criminal law services in our office locations.
Niche terms for CDLA's provided services.
Serve targeted content where customers are searching such as Google & Youtube to access customers earlier on.
By growing CDLA's presence across each vertical, we became a trusted source of information and in-turn grew our commercial keyword rankings.
Founder and Principal Lawyer
At our lagency, we focus on your clients’ journey with your legal services and expertise. Our marketing strategy encompasses all aspects of search engine optimization (SEO) to ensure that you’re reaching potential clients at the most critical moments with the right messaging and content. With a wealth of experience across various digital channels, we can help you connect with your target audience and grow your legal practice.
