As one of Sydney’s best digital marketing agencies, one question we frequently get from our clients is: “What should I invest in? SEO (Search Engine Optimisation) or PPC (Pay-Per-Click)?”, and it’s a fair enough question, but that’s the thing, they’re most powerful when working alongside one another. Instead of thinking of these as two separate […]
The digital marketing landscape is changing fast, and nothing is moving faster than AI. Only a few years since ChatGPT hit the public sphere, and nothing is as it was—from content writing to data analysis and, perhaps most importantly, what gets you to the top of the pile. How to rank on AI is a […]
Thinking about migrating your website? Let’s get it right from the start, because a botched migration can send your traffic crashing overnight, and the recovery could take months. Too often, businesses focus on flashy visuals and cool features while neglecting the vital SEO migration that ensures your site gets found. Done properly, a seamless migration […]
There’s not much bigger buzzwords in digital marketing than “artificial intelligence,” and from the tools available to the way we use them, the AI landscape is evolving rapidly. Artificial intelligence in digital marketing can mean a number of things, from Large Language Models (LLM) that assist with content writing, to smart graphic design tools, and […]
The Google Ads Transparency Centre, like the Meta Ads Library or LinkedIn Ads Library, was introduced in 2019 during the US election, amidst the debate about the transparency of politically motivated advertising. Originally spearheaded as a way to be more open with the public about who was funding content, and to give users more control […]
As a leading social media marketing agency, AEK Media is always looking for smarter, more transparent ways to help our clients succeed with paid advertising. One of the most underrated tools in the digital marketing toolbox is the Facebook Ads Meta Library—a free, public database that lets you see exactly what ads are currently running […]
If your legal practice is going through a growth stage, it’s imperative to get on top of time management before it gets on top of you. As a specialist law firm digital marketing agency, AEK Media understands how important your time is. Optimising time management in legal practices means increasing your billable hours, and aligning […]
When it comes to SEO for law firms, many of our clients have been let down by a fundamental misunderstanding of how search engine ranking really works. Common mistakes, like an overreliance on backlinks or artificial intelligence, lead to wasted time and resources. Neglecting core elements like content quality can further weaken your SEO performance. […]
Social media’s influence has become an undeniable and indispensable tool for businesses across industries and particularly, in health and dentistry. Over billions users are active on well known platforms like Instagram, Facebook and TikTok, giving business the potential to showcase their expertise. For dentists leveraging social media can be an absolute game changer, to share […]
