Office Fitout Group
With our specialist integrated marketing approach.
A selection of the goals we achieved for Office Fitout Group.
Keyword Rankings on first page of Google
Increase in Website Leads
Increase in Conversion Rate after website design update
Office Fitout Group specialises in professional workplace design and office fitouts in Sydney and the surrounding areas. OFG has worked with companies such as Qantas, Guzman Y Gomez, CSIRO and many other large companies.
Our main challenge was the lack of an effective SEO structure, poor converting landing page, and badly managed migration from the old website. Old website was launched with design prioritised design over function and storytelling.
Additionally, the website structure was not reflective of their track record as a business, especially with projects not being showcased effectively.
Despite a rebrand, OFG continued to struggle to grow its presence and traction online. They faced difficulties ranking for important terms on Google, combined with expensive cost of conversions on Google Ads.
It was critical to address the friction points that a buyer may have because OFG offers high-dollar-value products and services. These require a longer, in-depth storytelling approach across a variety of marketing channels to build trust and combat these friction points.
Our core goals to acheive digital success for Office Fitout Group.
As a new business with limited capital, it was essential that we provided positive cash flow and help Kanvas carefully balance their investments between marketing and new stock to ensure the long-term success of the brand.
At these early stages, we chose a subset of audiences that consisted of the following scenarios:
By focusing on these audiences, with a strong focus on creating a content-rich experience, we were able to navigate Kanvas Beauty’s website presence around the larger brands without going head–on with them.
In a highly competitive market, we ensured we had a steady flow of new customers into our funnel. Whilst building brand awareness for Office Fitout Group, we produced and launched a set of tailored video ads on Facebook & Instagram.
To fully communicate the unique factors of OFG, we needed to promote our project page whilst using our project as a source of traffic.
We were aware of customers already in-market for an office fitout were given an idea of what OFG can offer. Thus, we thought it would be best to design and produce custom marketing material such as videos, images, emails, and website graphics.
Core USP Remarketing
Dynamic Product Remarketing
Tailored Content Strategy and Website Architecture to Drive Organic Growth through Search Engine Optimisations
Keywords Ranking on First Page
Before & After Homepage Redesign
We adopted an integrated campaign across:
As a result of our targeted efforts establishing OFG as an authority for office fitouts, we narrowed down on the high-value search terms and proceeded to dominate ranks in each vertical of their core services.
To compliment our efforts on the marketing front, we collaborated with Office Fitout Group to design targeted landing pages with a focus on conversion rate optimisation and SEO. Our changes have led to an increase in organic rankings and higher conversion rate for OFG.
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“We at Office Fitout Group have been working with Preet and the team for over 2 years now. Having churned through over 8 agencies who promised the world we can truly appreciate the level of service, professionalism and outcome that Preet and the team have been able to achieve for us.”
Managing Director at Office Fitout Group
Chat with one of our marketing specialists today to learn how we can take your business to the next level.