The Google Ads Transparency Centre, like the Meta Ads Library or LinkedIn Ads Library, was introduced in 2019 during the US election, amidst the debate about the transparency of politically motivated advertising. Originally spearheaded as a way to be more open with the public about who was funding content, and to give users more control […]
As a leading social media marketing agency, AEK Media is always looking for smarter, more transparent ways to help our clients succeed with paid advertising. One of the most underrated tools in the digital marketing toolbox is the Facebook Ads Meta Library—a free, public database that lets you see exactly what ads are currently running […]
If your legal practice is going through a growth stage, it’s imperative to get on top of time management before it gets on top of you. As a specialist law firm digital marketing agency, AEK Media understands how important your time is. Optimising time management in legal practices means increasing your billable hours, and aligning […]
When it comes to SEO for law firms, many of our clients have been let down by a fundamental misunderstanding of how search engine ranking really works. Common mistakes, like an overreliance on backlinks or artificial intelligence, lead to wasted time and resources. Neglecting core elements like content quality can further weaken your SEO performance. […]
Social media’s influence has become an undeniable and indispensable tool for businesses across industries and particularly, in health and dentistry. Over billions users are active on well known platforms like Instagram, Facebook and TikTok, giving business the potential to showcase their expertise. For dentists leveraging social media can be an absolute game changer, to share […]
For many, the best law firm websites are a lifeline to potential clients seeking legal assistance. However, establishing an effective online presence can be challenging. Legal firms need websites that are accessible, easy to navigate, and ensure clients can get in touch seamlessly. What Makes an Excellent Law Firm Website in 2025/2026? If your website […]
Can you spot a dodgy healthcare product? Did you know that the misuse or exaggeration of scientific terminology to boost a product can lead to severe implications? Such as claims around manipulating clinical study results and misleading consumers who may not fully understand the implications. This is a pressing issue because misleading advertisements can jeopardise […]
Is Online Appointment Scheduling Worth it? Is your dental practice losing patients to competitors because of outdated booking methods? You’re not alone. The last thing your patients want to hear is “let me put you on hold” with the dreaded call waiting music, and last but not least relying on calling your practice through business […]
In today’s digital era, dental practices are increasingly turning to Search Engine Optimisation (SEO) to stand out in a competitive marketplace. By enhancing dentistry’s online presence, you can be easily discoverable by potential patients searching for local dental services. By recognising the value of SEO, dentists are experiencing growth in new patient numbers, which enables […]
