AEK Media, Trusted Marketing Partner of the AMA, Returns as Featured Presenter at Practice Managers’ Masterclass
AEK Media, a trusted marketing partner of the Australian Medical Association and Sydney-based digital marketing agency, was once again invited to present at the AMA’s Practice Managers’ Masterclass. AEK Media shared the stage with a select group of expert presenters chosen to address practice managers from medical clinics across New South Wales.
Held at the Hilton Sydney, this professional development program is for managers to gain industry knowledge to propel them to run the most successful practice they can. AEK Media’s continued involvement reflects a partnership built on a shared passion and commitment to helping Australian medical practices thrive in an increasingly digital healthcare landscape.
Our session was delivered by AEK Media CEO Flynn Rogley and Head of Growth Peter Gierczak and focused on proven strategies for how medical practices can translate clinical excellence into a digital presence that is not only strong but also reaches both patients and referrers.
Flynn and Peter spotlighted AEK Media’s dual specialisation in the healthcare world: not only generating new patient enquiries through search, content, and website performance, but also expanding referral networks that are essential for specialists to ensure consistent, high-quality patient flow. It is this combined focus that is the foundation of a sustainable modern medical practice.
“Modern patient and referrer journeys no longer start in the waiting room” – Flynn Rogley, CEO, AEK Media.
For AEK Media CEO Flynn Rogley, it’s essential to understand that the modern patient journey has shifted.
“They start with a Google search, a website visit, online reviews, a referral check, or someone quickly comparing specialists side-by-side before making a decision,” Rogley said.
“With more changes than ever in how both patients and doctors find specialists, the practices that will continue to grow are the ones that can translate an exceptional offline experience into an equally strong online presence.”
As a trusted marketing partner of the AMA, AEK Media works closely with medical practices and specialists to build websites, search strategies, and referrer-focused campaigns that genuinely reflect the quality of care being delivered inside the clinic.
“At AEK, our approach is built around two outcomes that matter most to a growing practice, which are new patient enquiries and a stronger, more consistent referral network.”
“Healthcare marketing is unique and must be tailored to the specific nuances and challenges of each practice” – Piotr Gierczak, Head of Growth, AEK Media.
Head of Growth, Piotr Gierczak, emphasised that effective healthcare marketing in Australia demands specialist expertise, not the generic playbooks of old.
“Healthcare practice managers are being constantly inundated with marketing jargon from all directions”, Gierczak said.
“You cannot rely on random, disconnected channels that may not align with what’s truly needed. Each practice is unique in its own right and needs to be treated as such.”
AEK Media thanked Tiffany Loundish, Fiona Davies, and the broader AMA NSW team for the continued partnership and the opportunity to once again be among the chosen presenters at this year’s Masterclass series.
“It’s always incredibly valuable getting face-to-face with the people and professionals living and breathing the day-to-day realities inside practices,” Rogley said.
“Both Piotr and I really enjoyed the conversations we were privileged to have and hearing directly about the challenges practice managers are navigating every day.”
About AEK Media
AEK Media is an independent digital growth agency headquartered in Sydney, Australia, delivering performance-driven marketing, media strategy, and data-led growth programs for clients of various sizes and across a variety of different industries. Built on the belief that great work is a by-product of great culture, AEK Media invests deliberately in continuously developing its team. AEK Media has created an environment where curious, ambitious people can do the best work of their careers for the businesses we work with. Learn more on our website.
Media Contact
Piotr Gierczak
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