Services we supported Polln with:
Discover how we built a comprehensive marketing funnel for Polln with:
495% Increase in Organic Traffic Year on Year
Polln, an online medicinal cannabis clinic, offers a safe and supportive environment for patients seeking natural remedies.
Despite the growing acceptance of medicinal cannabis, Polln faced significant challenges due to the stigma and apprehension associated with first-time use.
From the outset, Polln was focused on providing a discreet and supportive patient experience. However, they were confronted with several hurdles: high competition in a highly regulated industry, zero existing digital presence, and strict advertising limitations.
They also lacked a website that could effectively convey the quality of their services and connect with potential patients.
Polln's audience was hesitant about using medicinal cannabis due to social stigma, making it crucial to create a supportive and educational environment.
Finding high-quality backlinks proved difficult for Polln due to the strict regulations around the industry, especially as a new player. Without the usual pathways to build authority, this posed a significant challenge for establishing trust online.
The removal of key cannabis-related terms such as "Plant Medicine" and "Medicinal Cannabis" making it harder to maintain SEO rankings as Google penalises this.
Our strategic goals to achieve digital success and patient growth for Polln.
Aim to increase Polln's total patient count from 5,000 to 8,000 by developing targeted strategies that cater to both eligible patients seeking prescriptions and individuals researching treatment options.
Focus on securing top search engine rankings for clinic and prescription-related terms in major Australian cities, such as "Medicinal Cannabis Brisbane" and "Online Cannabis Prescription Australia."
Drive a 50% year-on-year increase in Australian monthly website traffic by targeting a broad range of discovery terms related to symptoms and treatment options, ensuring Polln captures potential patients early in their journey.
Strengthen Polln's brand authority and trust signals to Google by growing brand searches by 30% year on year, leveraging this as a critical factor in boosting organic rankings and patient engagement.
At Polln, our goal was clear: to help more patients discover the natural benefits of medicinal cannabis while overcoming the stigma associated with its use. We approached this challenge with a multi-faceted strategy designed to grow Polln’s patient base and enhance its digital presence.
Here’s how we did it:
We implemented a split SEO approach to rank Polln in the top 3 positions for both clinic-related terms and discovery terms across Australia, ensuring visibility at every stage of the patient journey.
Despite strict regulations, we navigated the challenges by revamping site architecture, removing restricted terms, and creatively redirecting content to maintain SEO strength.
Through social media and YouTube campaigns, we increased brand awareness, which in turn boosted brand searches and acted as a trust signal to Google.
We effectively managed Polln’s advertising budget by leveraging broad match terms and setting custom audiences, ensuring that every dollar spent contributed to patient acquisition and brand growth.
Designed to prioritise patient convenience, Polln’s website integrates a seamless booking system that enhances user experience. The intuitive layout guides patients effortlessly from discovery to appointment scheduling, ensuring that the path to care is as straightforward and supportive as possible.
Personalised messaging for every stage of the patient journey. We crafted a multi-layered marketing flow that addresses the unique concerns and needs of Polln’s patients at every step, enhancing the effectiveness of paid advertising and reducing booking costs.
Our messaging extends beyond prescriptions, spotlighting Polln’s dedication to delivering quality medical care. We highlight the expertise of doctors who specialise in natural medicine, ensuring patients receive comprehensive, compassionate support.
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Head of Marketing
At our digital marketing agency, we focus on your patient journey with your services and expertise. Our marketing strategy encompasses all aspects of search engine optimization (SEO) to ensure that you’re reaching potential patients at the most critical moments with the right messaging and content. With a wealth of experience across various digital channels, we can help you connect with your target audience and grow your practice.
Chat with one of our marketing specialists today to learn how we can take your business to the next level.
