Orthodontics Sydney Wide

About Orthodontics Sydney Wide

Orthodontics Sydney Wide (OSW) is a long-standing specialist orthodontic practice with over 50 years of experience serving patients across Greater Sydney. Operating out of three key locations — Hurstville (Headquarters), Parramatta, and Epping — OSW offers a comprehensive suite of services including Early Prevention, Invisalign, Clear Aligners, Traditional Braces, and Lingual Braces.

Despite their rich history and highly specialised expertise, OSW’s digital presence wasn’t reflecting the calibre of care they delivered. With patients increasingly turning to search engines to find orthodontic treatment, the need to close the gap between their real-world reputation and their online visibility became critical.

Challenges

OSW came to AEK Media ready to grow — but facing several obstacles that were holding them back from reaching the patients they could genuinely help. A highly competitive healthcare landscape meant that without a strong digital strategy, even decades of clinical excellence could go unnoticed online.

Challenges

Needs

Our Approach

Taking OSW to the next level began with a simple truth: patients searching for orthodontic treatment in Sydney are high-intent — they’re ready to act. Our job was to make sure OSW showed up at the exact moment those patients were looking for specialist care.

AEK Media built a location-first SEO strategy focused on non-branded, high-intent search terms across each of OSW’s three Sydney locations. Rather than chasing broad traffic, we focused on qualified patients — the kind that convert into long-term treatment plans. This approach doubled their traffic while simultaneously lifting new patient inquiries by 42%.

Strategy & Execution

Content Strategy

High-intent content strategy to attract quality patients

Winning organic traffic starts with content that speaks to what patients are actually searching for. AEK Media developed keyword-aligned content targeting OSW’s core services — Invisalign, Clear Aligners, Traditional Braces — across all three Sydney locations, driving qualified traffic that converts.

Local SEO

Location-based SEO to dominate across 3 Sydney suburbs

With specialised knowledge of local search dynamics, AEK Media optimised OSW’s presence from top to bottom. This included a thorough review of technical SEO elements to drive long-tail SEO opportunities across Hurstville, Parramatta, and Epping.

Design & Development

Website redesign to communicate 50 years of expertise

OSW’s five decades of clinical excellence deserved a digital home that reflected it. AEK Media redesigned their website to build trust at every touchpoint — showcasing credentials, specialist certifications, patient stories, and before-and-after results, turning first-time visitors into booked consultations.

Design & Development

Website Transformation

OSW’s previous website didn’t reflect the depth of expertise or quality of care the practice delivers. AEK Media redesigned it from the ground up — building a digital home worthy of 50+ years of clinical excellence.

Higher trust. More conversions. Built for specialists. — The redesign directly contributed to the 42% lift in new patient inquiries.

Authority Building

Digital PR and authority building for competitive edge

To compete against large national competitors, OSW needed domain authority that matched their clinical authority. AEK Media implemented a targeted digital PR and link-building campaign, amplifying OSW’s brand across authoritative healthcare directories and local media outlets.

SEO Performance

SEO & Organic Traffic Growth

We've doubled their traffic by focusing on high-intent patients.

For OSW, patients are all about quality — they are a specialised practice. Traffic mostly comes from
non-branded terms, meaning patients found them through treatment searches, not brand name
lookups. This is the strongest signal of a healthy, scalable acquisition funnel.

SEO Traffic Table

Traffic mostly comes from non-branded terms.

NON-BRANDED

Keyword	Volume	Traffic	Change	Position	Change	URL
cost of incognito braces	200	41	+41	1	New	oswgroup.com.au/lingual-braces-sydney/
sydney orthodontics	100	39	—	2	—	oswgroup.com.au/
orthodontics sydney	100	37	+24	2	+2	oswgroup.com.au/
orthodontist sydney	500	20	+3	8	+1	oswgroup.com.au/
braces sydney	250	13	+13	8	New	oswgroup.com.au/braces-sydney/
orthodontist hurstville	70	10	+4	3	+1	oswgroup.com.au/orthodontist-hurstville/
metal braces sydney	90	9	+9	4	New	oswgroup.com.au/braces-sydney/
invisible braces sydney	100	8	+6	8	New	oswgroup.com.au/clear-aligners-sydney/
lingual braces	1.5K	7	+7	14	-14	oswgroup.com.au/lingual-braces-sydney/
best orthodontist sydney	150	8	+8	8	New	oswgroup.com.au/

Paid Advertising

Alongside organic growth, AEK Media deployed targeted paid campaigns across Meta and Google — capturing patients at every stage of the decision-making journey, from awareness through to active search intent.

We deployed a series of video and static ad creatives across Facebook and Instagram — targeting patients at the awareness and consideration stage with messaging matched to their treatment intent. ~7 active creatives running across multiple placements.

5 active Google Ads campaigns targeting high- intent search terms across Hurstville, Epping, and Parramatta — capturing patients at the exact moment they’re searching for specialist orthodontic care.

Outcomes

Overall Growth

Search Visibility

Patient Quality

Key Results

42%

Increase in new patients

Increase in first page keywords

2.5x

Increase in organic traffic

Don't take just our word for it.

“AEK Media was the first company that actually understood what we needed — not just more traffic, but the right patients at the right locations. The results speak for themselves.”

Rebecca

Manager