Discount Party Warehouse
With our integrated marketing approach.
A selection of the goals we achieved for Discount Party Warehouse.
Increase in sales from last year, whilst in lockdown.
Increase in new to brand visitors.
Increase in website purchase conversion rate.
Increase in average order value.
Lack of SEO strategy resulting in conflicting pages on search results for the same keywords or search terms.
Weak website architecture that lacked an overall structure for 11,000+ product pages and 300+ categories.
COVID19 impact prevented physical store sales, diverting their primary growth strategy to online.
Profitable online growth through SEO, Facebook ads, Google Ads
Reached in-market audience at the right place, at the right time.
Increase Conversion Rates & Average Order Value
Our approach was driven by serving highly-relvant products to qualified audiences. This meant calculating the right stage, the right product and price to draw them into a larger shopping experience on DPW’s e-commerce store.
Additionally, the challenges presented were our guide for delivering on the desired outcome of profitable online sales growth for DPW. We designed a marketing funnel that leveraged multiple channels – SEO, Google Search and Shopping Ads, Facebook.
Three primary examples:
Less foot traffic on physical locations, bringing people from online to door step by introducing the click and collect functionality on their website.
Product prioritisation (Sort Order) resulted at the top of the category page, listed products with more relevance and improved accuracy of category descriptions.
Due to a high number of out of stock products, DPW had suffered a loss of rankings. We deployed a new feature on the site to ensure items remained live but with an option to be notified when it was back in stock. This kept DPW’s rankings for products whilst providing a great customer experience.
DPW’s online presence most successful channels were through SEO and Google Shopping Ads. DPW saw a 110% increase in ranking of searched keywords on the first page (SERP) and a 96% increase keywords ranking, both on Google in Australia.
Keywords Ranking on First Page in Australia
To ensure we have a steady flow of new customers into our funnel whilst building brand awareness for Discount Party Warehouse in the boutique skin care market, we produced and launched a set of tailored video ads on Facebook & Instagram.
To truly communicate the range and experience Discount Party Warehouse offers online, we thought it will be best to design and produce custom marketing material such as videos, images, emails, and website graphics.
Produced several video commercials for Facebook & Instagram.
Graphic design for our image adverts on all platforms.
Designing and scheduling monthly email marketing campaigns.
Testimonial Ad for Warm Individuals
Dynamic Product Remarketing
Deepak Gidwani
Managing Director
Smashing revenue goals with our weekly insights
76%
Increase in Online Leads
200%
Increase in Online Leads
140%
Increase in Online Leads
60%
Increase in Online Leads
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