A selection of the goals we achieved for Discount Party Warehouse.
Increase in sales from last year, whilst in lockdown.
Increase in new to brand visitors.
Increase in website purchase conversion rate.
Increase in average order value.
Our approach was driven by serving highly-relvant products to qualified audiences. This meant calculating the right stage, the right product and price to draw them into a larger shopping experience on DPW’s e-commerce store.
Additionally, the challenges presented were our guide for delivering on the desired outcome of profitable online sales growth for DPW. We designed a marketing funnel that leveraged multiple channels – SEO, Google Search and Shopping Ads, Facebook.
Three primary examples:
DPW’s online presence most successful channels were through SEO and Google Shopping Ads. DPW saw a 110% increase in ranking of searched keywords on the first page (SERP) and a 96% increase keywords ranking, both on Google in Australia.
Keywords Ranking on First Page in Australia
To ensure we have a steady flow of new customers into our funnel whilst building brand awareness for Discount Party Warehouse in the boutique skin care market, we produced and launched a set of tailored video ads on Facebook & Instagram.
To truly communicate the range and experience Discount Party Warehouse offers online, we thought it will be best to design and produce custom marketing material such as videos, images, emails, and website graphics.
Testimonial Ad for Warm Individuals
Dynamic Product Remarketing
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