Discover how we crafted a marketing funnel that ensured Fox is present in their local area for their key treatments, attracts & converts high quality patients into their practice.
Through a carefully planned SEO & Paid advertising strategy, we’ve ensured Fox Orthodontics is present for their high-value treatments within their primary area and surrounding suburbs.
After successfully establishing a robust presence for Fox Orthodontics in their primary location, Baulkham Hills, we’ve now begun to intensify our local SEO efforts in the surrounding suburbs and other areas they’ve started expanding to:
The orthodontic clinic is conveniently situated in Baulkham Hills. At the start of our collaboration, Fox Orthodontics struggled with high level of rivalry in the area having zero existing digital presence and lacked a website that would represent the quality of Fox’s service.
Our goal was to build an integrated marketing strategy that bolsters their presence and drives high quality patients through campaigns that educate and nurture their potential patients.
Experiencing a huge keyword drop - poor website migration done by the previous marketing agency.
Due to Fox's low digital presence and high level of rivalry in their area, we prioritised website design and development to provide Dr. Rajiv and his team with a solid scalable dental platform for further growth of their practice.
Not showing up for crucial keywords and not failing to attract the right patients in Fox's key area.
Building a visually appealing and SEO-optimised website that is discoverable by the right patients and gets bookings with the UI/UX optimisation.
Reach and target patients from the local, regions, then branching into out-of-area patients as well as addressing their friction points.
In order to leverage the full potential of Fox Orthodontics in the area, our strategy consisted of generating more patients from the surrounding suburbs through the integration of SEO and paid advertising.
Through the integration of multiple marketing activities, we've been able to target and track Fox's audiences' patient journey. This has enabled us to make quite accurate inferences for further strategy.
Building an online presence for an orthodontics practice in the tight-knit communities of Baulkham Hills, Castle Hill, Norwest, Bella Vista, and Blacktown was an exciting venture for Dr. Rajiv Ahuja. Our approach consists of gaining a deep understanding of the growth goals and then forming a funnel that aims at generating more patients and referrals.
Your dental website is the backbone of any practice that tries to attract and convert more patients. Due to a variety of services, Fox Orthodontics needed a website that is informative, SEO and conversion optimised.
After launching the website, we focused on forming the marketing funnel. Rather than targeting a broad pool of patients, we identified the 'lowest hanging fruits,' such as specific treatments and locations, based on our research and client information.
To leverage Fox Orthodontics' traffic effectively, we incorporated Facebook and Instagram retargeting ads to follow up after the visitors who did not convert on their site. This ensures Fox Orthodontics maximises the opportunity to convert those potential patients with ads specifically tailored to the service pages they have visited.
As an integral part of the Fox Orthodontics team, we support Rajiv and his team in achieving subsequent goals for growth, whether it is a new focus treatment or a location. We roll up our sleeves assist in tackling new challenges with our reiterative approach.
As a family-oriented practice, Fox Orthodontics required a visually appealing design that addresses key patient friction points such as experience, clearly outlined processes, and rich information about their services.
Upon arrival, visitors are met with a clean and engaging interface. The design and content of the site are carefully curated to ensure a seamless and reassuring experience, particularly significant when addressing a seemingly complex procedure often associated with stress by patients.
Not only visually appealing and designed based on the needs of the target patients, but also optimised for SEO and user behavior to maximise discoverability and bookings.
Modern dental marketing involves leveraging the right mix of channels to deliver the appropriate content and messaging to your target patients at the right time. We recognise that conversion often requires more than a single click.
Our initial engagement begins with a thorough understanding of your primary services. For Fox Orthodontics, Invisalign was the primary focus, so we constructed a cutting-edge marketing funnel specifically for this service.
We developed a multi-staged marketing flow that addressed the key pain points throughout each step of a patient journey to improve paid advertising quality score whilst reducing booking costs.
We created detailed, highly involved connected ad ‘stories’ that told a content-rich narrative highlighting Fox’s expertise in the field of orthodontics.
BDS, DClinDent (Ortho), MRACDS (Ortho), FRACDS
At our legacy, we focus on your patient journey with your services and expertise. Our marketing strategy encompasses all aspects of search engine optimization (SEO) to ensure that you’re reaching potential patients at the most critical moments with the right messaging and content. With a wealth of experience across various digital channels, we can help you connect with your target audience and grow your practice.
Chat with one of our specialists today to learn how we can take your practice to the next level.
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