How Fox Orthodontics drives consistent patient growth with a local marketing strategy.

Services we supported Fox Orthodontics with:

Discover how we crafted a marketing funnel that ensured Fox is present in their local area for their key treatments, attracts & converts high quality patients into their practice.

  • New, High Converting & SEO-Optimised Website
  • AHPRA Compliant Advertising Practices
  • Award-Winning Dental SEO Strategy
  • Exclusive to your Practice Area

Becoming the leading practice in their area.

Through a carefully planned SEO & Paid advertising strategy, we’ve ensured Fox Orthodontics is present for their high-value treatments within their primary area and surrounding suburbs.

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Increase in New Patient Bookings
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5-star Google Reviews​
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Increase in Organic Traffic
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Increase in Keywords Ranking on 1st Page

See Fox's SEO Growth in various locations.

After successfully establishing a robust presence for Fox Orthodontics in their primary location, Baulkham Hills, we’ve now begun to intensify our local SEO efforts in the surrounding suburbs and other areas they’ve started expanding to:

  • Blacktown
  • Bella Vista
  • Norwest
  • Castle Hill
  • Orange

The challenge.

Fox Orthodontics, a family-owned practice with a legacy spanning over 35 years, has been dedicated to perfecting smiles for decades. The practice remain committed to offering specialised orthodontic care to their valued patients.

The orthodontic clinic is conveniently situated in Baulkham Hills. At the start of our collaboration, Fox Orthodontics struggled with high level of rivalry in the area having zero existing digital presence and lacked a website that would represent the quality of Fox’s service.

Our goal was to build an integrated marketing strategy that bolsters their presence and drives high quality patients through campaigns that educate and nurture their potential patients.

Key Issues

Poor Website Migration & Keyword Drop

Experiencing a huge keyword drop - poor website migration done by the previous marketing agency.

A website that didn't reflect Fox's service quality

Due to Fox's low digital presence and high level of rivalry in their area, we prioritised website design and development to provide Dr. Rajiv and his team with a solid scalable dental platform for further growth of their practice.

Zero Existing Digital Presence

Not showing up for crucial keywords and not failing to attract the right patients in Fox's key area.

Goals for growth.

Dental website design & development

Building a visually appealing and SEO-optimised website that is discoverable by the right patients and gets bookings with the UI/UX optimisation.

Improve website traffic with ongoing SEO optimisation

Reach and target patients from the local, regions, then branching into out-of-area patients as well as addressing their friction points.

Establish digital presence in the practice target suburbs

In order to leverage the full potential of Fox Orthodontics in the area, our strategy consisted of generating more patients from the surrounding suburbs through the integration of SEO and paid advertising.

Increase the number of highly qualified patients

Through the integration of multiple marketing activities, we've been able to target and track Fox's audiences' patient journey. This has enabled us to make quite accurate inferences for further strategy.

Our approach.

Building an online presence for an orthodontics practice in the tight-knit communities of Baulkham Hills, Castle Hill, Norwest, Bella Vista, and Blacktown was an exciting venture for Dr. Rajiv Ahuja. Our approach consists of gaining a deep understanding of the growth goals and then forming a funnel that aims at generating more patients and referrals.

Dental website design & development

Your dental website is the backbone of any practice that tries to attract and convert more patients. Due to a variety of services, Fox Orthodontics needed a website that is informative, SEO and conversion optimised.

Strategically forming a marketing funnel

After launching the website, we focused on forming the marketing funnel. Rather than targeting a broad pool of patients, we identified the 'lowest hanging fruits,' such as specific treatments and locations, based on our research and client information.

Leveraging website traffic with dental social media marketing

To leverage Fox Orthodontics' traffic effectively, we incorporated Facebook and Instagram retargeting ads to follow up after the visitors who did not convert on their site. This ensures Fox Orthodontics maximises the opportunity to convert those potential patients with ads specifically tailored to the service pages they have visited.

Reiterative optimisation for growth

As an integral part of the Fox Orthodontics team, we support Rajiv and his team in achieving subsequent goals for growth, whether it is a new focus treatment or a location. We roll up our sleeves assist in tackling new challenges with our reiterative approach.

Website Design & Development.

As a family-oriented practice, Fox Orthodontics required a visually appealing design that addresses key patient friction points such as experience, clearly outlined processes, and rich information about their services.

Upon arrival, visitors are met with a clean and engaging interface. The design and content of the site are carefully curated to ensure a seamless and reassuring experience, particularly significant when addressing a seemingly complex procedure often associated with stress by patients.

SEO & CRO Optimised Service Pages.

Not only visually appealing and designed based on the needs of the target patients, but also optimised for SEO and user behavior to maximise discoverability and bookings.

Forming modern patient journey.

Modern dental marketing involves leveraging the right mix of channels to deliver the appropriate content and messaging to your target patients at the right time. We recognise that conversion often requires more than a single click.

Our initial engagement begins with a thorough understanding of your primary services. For Fox Orthodontics, Invisalign was the primary focus, so we constructed a cutting-edge marketing funnel specifically for this service.

Messaging that matter.

Tailored Messaging to Match Each Patient's Journey.

We developed a multi-staged marketing flow that addressed the key pain points throughout each step of a patient journey to improve paid advertising quality score whilst reducing booking costs.

Connected Ad stories that segment and target different scenarios

We created detailed, highly involved connected ad ‘stories’ that told a content-rich narrative highlighting Fox’s expertise in the field of orthodontics.

Hear from our client.

“We have been with AEK Media for many years and our experience has been great. The whole team is very approachable, honest and experienced in their work. It has helped us grow stronger each year through their contributions with Website development, SEO, Facebook & Google Ads marketing strategies and I wish the team at AEK Media all the best for their future.

Dr. Rajiv Ahuja

BDS, DClinDent (Ortho), MRACDS (Ortho), FRACDS

With our comprehensive and holistic digital solutions, you can distinguish your practice from the competition and stand out in a crowded marketplace.

At our legacy, we focus on your patient journey with your services and expertise. Our marketing strategy encompasses all aspects of search engine optimization (SEO) to ensure that you’re reaching potential patients at the most critical moments with the right messaging and content. With a wealth of experience across various digital channels, we can help you connect with your target audience and grow your practice.

Web Design & Development

Web Design & Dev

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Search Engine Optimisation

Search Engine Optimisation

Our performance-driven SEO agency can help your business outrank competitors and increase organic traffic. As a top-tier agency, we provide tailored SEO services to get your website ranking high on Google's first page. Let us enhance your online presence and drive results for your business.

Film & Photography

Film & Photography

Whether you're looking to create stunning video ads, product photography, or showcase your brand through captivating visuals, we have the expertise to help.

Paid Advertising

Paid Advertising

We devise an a strategic and intricate setup that captures both the art of selling your product, with the science involved in effectively utilising the data Googles provides us across various biddable media platforms to make this a core and positive ROI sales channel.


Content Creation

We tell effective narratives across different customer touch points that layer in the unique selling points of your product, services and business to drive sustainable growth.

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