Maxiom's SEO Soars to Top 3 Law Search Results in Melbourne with a 61.2% Surge in Organic Traffic
Services we supported Maxiom Injury Lawyers with:
Maxiom Law
Maxiom Law
Position for “Melbourne Injury Lawyers”
Position for “Asbestos Lawyers”
Position for “Road Accident Lawyers”
Position for “Workers Compensation Payout guide”
Position for “Workers Compensation Lump sum settlements”
Position for “Injury Claims”
Position for “Personal Injury Lawsuit”
The biggest challenge that we experienced for Maxiom Injury Law was the lack of a coherent and integrated SEO strategy, including lack of competitiveness in commercial keywords such as lawyer-based or location-based search terms.
In addition, Maxiom’s digital presence was affected by poor site migration that resulted in deleting crucial pages and breaking the links, which only “confused” Google with what Maxiom actually offered.
Experiencing a huge keyword drop - poor website migration done by the previous marketing agency
Ranking for crucial keywords means attracting the majority of organic traffic and potential customers within your industry.
Reach and target customers from the local, regions, then branching into out-of-area clients to their different concerns.
Communicate the craftmanship and reassure customers at each part of their journey to address key considerations and educate them on the help they will receive.
Focus on creating compelling and targeted content, optimising the website for search engines, and implementing effective lead capture strategies
In order to establish authority of Maxiom’s SEO strategy, we’ve hand-selected and have reached out to the following website to try to get an understanding of what’s required from our end to get listed on their website.
We focused on the keyword and competitor research to find the most relevant keywords and content, tailored to Maxiom’s industry.
Articles are a powerful way to nurture and educate your audience, and validate your expertise and relevance to Google.
As a reputable law firm in Melbourne, renowned for a tenacious approach, we recognised the importance of adjusting Maxiom's messaging to different client segments. Our objective was to educate them about their rights in case of accidents where they’re victims due to accidents or medical negligence , ensuring they are well-informed and empowered by Maxiom’s content. In order to maximise the effectiveness of our efforts, we focused on audience exclusion to deliver high quality leads to Maxiom Injury Lawyers.
Solid SEO strategy is one aspect of an integrated marketing strategy, however, it’s hard to see To maximise Maxiom’s ROI, we’ve built a marketing funnel that targets and qualifies the right audience based on the thorough SEO research, backed up with highly tailored ads campaigns and content rich website optimisation.
“When I engaged AEK Media they hadn’t worked with an injury law firm before. They showed a real genuine interest in understanding the industry. And I think that’s important It doesn’t matter what industry you work in, you want to work with a digital company that genuinely will care about understanding your industry and making your firm grow.”
Founder & Principal Lawyer
We focus on your clients’ journey with your services and expertise. Our marketing strategy encompasses all aspects of search engine optimization (SEO) to ensure that you’re reaching potential clients at the most critical moments with the right messaging and content. With a wealth of experience across various digital channels, we can help you connect with your target audience and grow your practice. Our years of expertise in digital marketing for law firms ensures that your firm stands out in a competitive landscape.
Chat with one of our SEO specialists today to learn how we can take your business to the next level.
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Proudly Australian-owned and made.
We pay respect to the Traditional Custodians and First Peoples of the land where we work and live, and acknowledge their continued connection to their country and culture.
© Copyright 2023 AEK Media. All rights reserved.
ABN 93 615 105 694
Proudly Australian-owned and made.
We pay respect to the Traditional Custodians and First Peoples of the land where we work and live, and acknowledge their continued connection to their country and culture.
